Delivered a 238% growth in e-commerce conversions and a 42% increase in average order value for direct-to-consumer brands. Achieved a 16% revenue lift through UX optimizations that were A/B tested on over 200,000 users, proving direct ROI. Realized 35% average revenue increases for clients following comprehensive e-commerce and platform updates.

Scaled 60+ brands by creating design systems that simultaneously improved user engagement by 30% and increased website traffic by 40%, aligning customer satisfaction with key business growth metrics. Managed high-profile projects for 30+ government and Fortune 500 clients by balancing strict business requirements with intuitive user-centered design principles.

Designed intuitive products and seamless experiences that led to a 20% reduction in bounce rates, indicating higher user satisfaction and easier navigation. Fostered brand loyalty and positive word-of-mouth, evidenced by a 705% social media growth campaign that generated 1.2 million views and 6,700 click-throughs in 24 hours.

Reduced production costs by 40% by integrating AI-driven tools and robust digital asset management systems like Adobe Experience Manager. Accelerated project delivery by 30% through AI workflow automation and improved version control, identifying issues early and reducing development time.

Boosted conversions and sales across 28 e-commerce storefronts by creating seamless, shoppable experiences that encourage repeat usage. Fixed user-flow redundancies and errors early through prototyping and testing, preventing costly post-launch redesigns and maintenance.

Created standout, award-winning products (including top-5 selling launches and Times Square OOH displays) that built market-leading brand trust and emotional connections. Designed scalable brand systems for 27+ clients in competitive markets, enabling them to differentiate and market themselves more effectively.

Stress-tested user-centric designs through feedback loops, uncovering real user needs to foster deeper connections and build lasting customer relationships. Addressed complex user problems for diverse audiences across 39+ industries, ensuring products are not only functional but also genuinely resonate.